Released on: October 10, 2007, 2:15 am

Press Release Author: Clementine or Nick Bowman / Mandarin T:+44 (0) 20 3117 0000

Industry: Advertising

Press Release Summary: Blue Marlin Brand Design is an independent strategic design
group with an international network of offices across the UK, USA, Australia and the
Far East. The company creates and grows brands through its expertise in brand
strategy, innovation, brand identity, structural packaging and in-store brand
environments. Clients range from large multinationals, including Cadbury Schweppes,
Shell, GSK and Reckitt Benckiser, to small owner managed entrepreneurial businesses
like Yeo Valley Organic and Kettle Foods.

Press Release Body:

Blue Marlin is accelerating its development as a
strategically-led, insight-driven creative design consultancy with the appointment
of Katie Lancaster as Planning Director for its London Head Office.

Katie is one of the advertising-industry's leading planners and joins from Leo
Burnett where she was a Planning Director for three years. She was responsible for
leading strategic development across brands and regions for P&G and was also
involved with the agency's new business development.

Prior to that, as a Planning Partner at Rainey Kelly Campbell Roalfe/Y&R, London,
Katie was responsible for the running of the planning department, working for
well-known clients including Lloyds TSB, Kraft (Toblerone), thetrainline.com, Virgin
Atlantic, Eurostar and Ericsson. Her career also includes board-level responsibility
at WCRS and senior roles at M&C Saatchi and Ogilvy & Mather. She started her career
as a Research Analyst at Boston Consulting Group in Munich.

Phil Langford, Blue Marlin's UK Managing Director says: "Blue Marlin is all about
'Landing Big Ideas' that drive significant brand growth for our clients. We
encapsulate what the brand stands for and bring it to life as a powerful and
compelling design across all consumer touchpoints. Brand planning sits at the heart
of everything we create, from strategy to innovation to design. Katie is an
inspirational Planning Director who will provide us with visionary leadership in
this area."